Our Story

What started as a passion for natural health, grew into one of Australia's most trusted vitamin brands.

History

See how Nature's Own became the brand it is today.

1967 1971 1973 1974 1975 1980 1981 1985 1987 1990 1993 1996 1998 2004 2005 2013

1967

Nature's Own founder, Vaughan Bullivant is almost killed in a waterskiing accident. After four weeks, to the doctors' surprise, Vaughan is walking again. Vaughan believes his daily vitamins played a part in his recovery.

1971

Bullivant is inspired to get into the health food industry after a positive change in diet cures his asthma. He opens his first health food store in Redcliffe, Brisbane, Queensland.

1973

Bullivant buys a second shop in Kippa- Ring, Brisbane to prevent a competing company setting up shop across the street.

1974

Third health food shop opened in Southport, Gold Coast.

1975

Bullivant soon changes the label to a bold, bright yellow and green and renames the range – Nature’s Own is born.

1980

Bullivant's expands into NSW and comes up against new laws in relation to health food products and promotion, and opposition from major drug companies.

1981

Nature's Own launches into health food stores around Australia.

1985

A fire destroys the Redcliffe warehouse.

1987

Bullivant’s Natural Health Products expanded into Western Australia.

1990

Bullivant's Natural Health Products expand into Tasmania.

1993

Queensland Headquarters moved to the Virginia, Brisbane premises where Nature's Own Head Office and manufacturing centre is still based today.

1996

Bullivant's celebrates 25 years in the Health Food Industry.

1998

Bullivant Natural Health Products are the largest and most progressive health supplement company in Australia, exporting across the Pacific and into South East Asia and the Middle East.

2004

Nature's Own becomes available in Grocery stores nationally.

2005

Sigrid Thornton becomes the face of Nature's Own.

2013

Nature's Own updates its packaging to a more modern design making it easier for consumers shop for the products they are looking for.

Why we do what we do

Nature's Own began in 1975 with a passion for life and good health through nature.

Today, our mission remains the same. To inspire all Australians to be a Force of Nature, regardless of age. Then help them achieve it, by providing quality products that combine nature's most potent ingredients, with the latest in nutritional science.

But we know the job is never done. That's why we're committed to investing in research and clinical studies to always bring you the latest developments in natural health.

From source to shelf

At Nature's Own, our network of researchers search the globe for nature's most potent ingredients. Our team of 50 scientists, formulators and quality control processes then ensure the development of our products meet our strict quality standards right here in our world-class Australian facilities.

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1 Global network of researchers

2 Source potent ingredients

3 Leading edge laboratories and manufacturing facility in QLD

4 50 scientists, formulators and quality control experts

5 Quality checks as often as every 15 minutes

6 Manage complete manufacturing process in Australia for 95% of products - from source to shelf

7 Validate every ingredient for quality, potency & purity

Our in-house experts combine natural medicine & scientific research to develop innovative formulas

All product evidence is checked to ensure product integrity

We search the for potent, premium quality ingredients

And scientifically verify every raw ingredient to ensure quality potency and purity

We quality test at multiple points during manufacturing as often as every 15 minutes

Our vigorous stability testing then ensures product consistency and potency throughout its shelf life.

If a product doesn’t pass our rigorous quality tests, it doesn’t go on shelf – that’s our quality guarantee

Inspired by nature.
Backed by evidence.

We harness the traditions of natural medicine and combine these with the latest evidence in nutritional science to carefully craft each formula. Each quality ingredient is scientifically validated in our leading edge laboratories on-site in Brisbane, to create our potent range of premium health supplements. We proudly guarantee the integrity and quality of every product.