Our History


Nature’s Own is one of the longest established vitamin brands in Australia and remains based in Virginia, with a world-class centre for quality, manufacturing and research.

As part of Australia’s largest vitamin maker, Nature’s Own is at the forefront of naturopathic research and new product development.

For nearly 40 years, Nature’s Own has been helping millions of people to improve & maintain their health.


Nature's Own pack changes

Nature’s Own updates its packaging to a more modern design making it easier for consumers shop for the products they are looking for.

Nature’s Own announces its partnership with Bear Grylls, survival expert.


Nature’s Own delivers breakthrough innovation in sleep by launching a natural sleep support product, Complete Sleep.

In the same year, delivered innovation to fish oil as the first brand to launch 1500mg capsules which have 50% more fish oil than regular 1000mg.


Sigrid Thornton becomes the face of Nature’s Own.


Nature’s Own becomes available in Grocery stores nationally.


Bullivant Natural Health Products are the largest and most progressive health supplement company in Australia, exporting across the Pacific and into South East Asia and the Middle East.


Bullivant’s celebrates 25 years in the Health Food Industry.


Queensland Headquarters moved to the Virginia premises where Nature’s Own Head Office and manufacturing centre is still based today.

Bullivant’s are recognised in the Business Review Weekly magazine, Top 400 privately owned companies in Australia.

Bullivant’s begin manufacturing their own recyclable plastic supplement containers.


Bullivant’s Natural Health Products expand into Tasmania.


Bullivant’s Natural Health Products expanded into Western Australia.


A fire destroys the Redcliffe warehouse.

A fire destroys the Redcliffe warehouse.


Nature’s Own launches into health food stores around Australia.


Bullivant’s expands into NSW and comes up against new laws in relation to health food products and promotion, and opposition from major drug companies.


Bullivant soon changes the label to a bold, bright yellow and green and renames the range – Nature’s Own is born. Bullivant is the first to try and educate consumers with information booklets on products and vitamin use on labels. The first Nature’s Own sales representative is employed.


Third health food shop opened in Southport, Gold Coast. Bullivant launches his own brand of vitamins, Natural Health Products (later to become Nature’s Own) with a black and red label.


Bullivant buys a second shop in Kippa- Ring, Brisbane to prevent a competing company setting up shop across the street.


Natures Own store

Bullivant is inspired to get into the health food industry after a positive change in diet cures his asthma. He opens his first health food store in Redcliffe, Brisbane, Queensland.


Vaughan Bullivant is almost killed in a waterskiing accident

Nature’s Own founder, Vaughan Bullivant is almost killed in a waterskiing accident. He survives, paralysed in the legs and with a fractured neck. After four week, to the doctors’ surprise, Vaughan is walking again, and competing again in six. Vaughan believes his daily vitamins played a part in his recovery, and thus began his fascination with health and the working of the human body.